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The Repeatable Stratagem Model

Differentiation is the essence of stratagem, the prime source of competitive advantage. You earn money not
just by performing a valuable task but by being different from your competitors and situations in a manner th
-at lets you serve your core customers better and more profitably. The sharper your differentiation, the grea
-ter your advantage. Based on long-term research, Mekylin Consulting has found a repeatable stratagem m
-odel which can be named as 'Six-Word Principle Model'. The so-called six words are Winning, Defending, A
-ttattacking, Scuffing, Merging and Losing, which represent six situations of business competition. In one wor
-d, the Six-Word Principle Model from Mekylin's perspective is a differentiation model of competitive situation
-s. And, the Six-Word Principle Model has been tested by 5000 years of Chinese history.

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