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The Repeatable Stratagem Model

Differentiation is the essence of stratagem, the prime source of competitive advantage. You earn money not

just by performing a valuable task but by being different from your competitors and situations in a manner th

-at lets you serve your core customers better and more profitably. The sharper your differentiation, the grea

-ter your advantage. Based on long-term research, Mekylin Consulting has found a repeatable stratagem m

-odel which can be named as "Six-Word Principle Model". The so-called six words are Winning, Defending, A

-ttattacking, Scuffing, Merging and Losing, which represent six situations of business competition. In one wor

-d, the Six-Word Principle Model from Mekylin's perspective is a differentiation model of competitive situation

-s. And, the Six-Word Principle Model has been tested by 5000 years of Chinese history.